Press release 20/02/2025
SURVEY ON TOURIST ESTABLISHMENTS. Hotels. January 2025
In hotel establishments in the Basque Country in January 2025, visitor numbers increased by 5.2% and overnight stays by 7.0%
The number of visitors from abroad increased by 11.7% giving rise to 9.7% more overnight stays
In January 2025 visitor numbers at hotel establishments in the Basque Country increased by 5.2% and overnight stays rose by 7.0% in year-on-year terms, according to Eustat data. The 207,500 registered visitors gave rise to a total of 391,536 overnight stays.
Foreign tourists accounted for 35.6% of visitors and 36.9% of overnight stays, following increases of 11.7% in the case of visitors and 9.7% in that of overnight stays.
Visitors, overnight stays and average stay in hotel establishments in the Basque Country. January 2025
| | Visitors | Overnight stays | Average stay |
| | 01/2025 | m/m-12 (%) | 01/2025 | m/m-12 (%) | 01/2025 | 01/2024 |
| BASQUE COUNTRY | 207.500 | 5,2 | 391.536 | 7,0 | 1,89 | 1,86 |
| State origin | 133.620 | 2,0 | 247.144 | 5,5 | 1,85 | 1,79 |
| Foreign origin | 73.880 | 11,7 | 144.392 | 9,7 | 1,95 | 1,99 |
| | | | | | | |
| Araba/Álava | 30.313 | 2,2 | 67.362 | 9,8 | 2,22 | 2,07 |
| State origin | 23.486 | 2,3 | 51.601 | 16,6 | 2,20 | 1,93 |
| Foreign origin | 6.827 | 1,8 | 15.761 | -7,7 | 2,31 | 2,55 |
| Vitoria-Gasteiz | 25.636 | 0,2 | 59.770 | 8,9 | 2,33 | 2,15 |
| | | | | | | |
| Bizkaia | 89.738 | 4,8 | 164.092 | 5,7 | 1,83 | 1,81 |
| State origin | 61.801 | 4,0 | 107.271 | 5,4 | 1,74 | 1,71 |
| Foreign origin | 27.937 | 6,7 | 56.821 | 6,3 | 2,03 | 2,04 |
| Bilbao | 66.206 | 5,8 | 120.365 | 5,2 | 1,82 | 1,83 |
| | | | | | | |
| Gipuzkoa | 87.449 | 6,8 | 160.082 | 7,2 | 1,83 | 1,82 |
| State origin | 48.333 | -0,7 | 88.272 | 0,1 | 1,83 | 1,81 |
| Foreign origin | 39.116 | 17,6 | 71.810 | 17,5 | 1,84 | 1,84 |
| Donostia / San Sebastian | 63.275 | 8,4 | 114.970 | 9,8 | 1,82 | 1,79 |
m/m12 Rate of year-on-year change in the last observed month (m) compared to the same month of the previous year (m-12)
Date Februay 20, 2025
Source: Eustat Tourist accommodating establishments survey
In Álava, there were 30,313 visitors and 67,362 overnight stays, 2.2% and 9.8% more than the previous January, respectively. In Gipuzkoa, 87,449 visitors were recorded in January 2025 (6.8% more than in January 2024) which gave rise to 160,082 overnight stays (7.2% more than the same month of the previous year). In Bizkaia, visitor numbers rose by 4.8%, and overnight stays increased by 5.7%, with a total of 89,738 visitors and 164,092 overnight stays recorded.
By provincial capitals, visitor numbers were up 8.4% in San Sebastián, 5.8% in Bilbao and 0.2% in Vitoria-Gasteiz. Compared to January of the previous year, the number of overnight stays rose by 9.8% in San Sebastián, 5.2% in Bilbao and 8.9% in Vitoria-Gasteiz.
The average length of stay in hotel establishments in the Basque Country during January 2025 was 1.89 days, slightly higher than that observed in the same month of the previous year, which was 1.86 days. The average length of stay refers to the number of days that, on average, travellers remain in each of the establishments where they stay overnight, and not the total length of their stay in the Basque Country.
Bed occupancy rates and profitability in hotel establishments in the Basque Country. January 2025
| | Occupancy rates (%) | Profitability |
| | by seats | by rooms | ADR (euros) | RevPAR (euros) |
| | 01/2025 | p.p. * | 01/2025 | p.p. * | 01/2025 | m/m-12 (%) | 01/2025 | m/m-12 (%) |
| BASQUE COUNTRY | 39,4 | 0,9 | 48,6 | 0,5 | 75,37 | -0,5 | 36,65 | 0,5 |
| | | | | | | | | |
| Araba/Álava | 43,6 | 2,5 | 58,1 | 5,8 | 62,24 | 1,3 | 36,19 | 12,5 |
| Vitoria-Gasteiz | 45,5 | 1,9 | 62,3 | 5,5 | 59,26 | 1,2 | 36,91 | 11,1 |
| | | | | | | | | |
| Bizkaia | 37,0 | 1,5 | 46,3 | 0,5 | 76,94 | -4,3 | 35,66 | -3,2 |
| Bilbao | 41,6 | 1,2 | 50,6 | -0,6 | 80,78 | -7,0 | 40,90 | -8,0 |
| | | | | | | | | |
| Gipuzkoa | 40,5 | -0,6 | 47,7 | -1,6 | 79,57 | 4,2 | 37,94 | 0,8 |
| Donostia / San Sebastian | 44,8 | 1,4 | 50,5 | 0,7 | 88,30 | 4,5 | 44,55 | 6,0 |
p.p.*= difference in percentage points on the same month of the previous year
m/m12 Rate of year-on-year change in the last observed month (m) compared to the same month of the previous year (m-12)
Date Februay 20, 2025
Source: Eustat Tourist accommodating establishments survey
The occupancy rate for the Basque Country as a whole in January 2025 was 39.4% in the case of beds and 48.6% in that of rooms. This was an increase of 0.9 and 0.5 percentage points, respectively, compared to January 2024.
The average daily rate (applied to a double room with a bathroom offered as room only accommodation), or ADR was 75.4 euros in January 2025 in the Basque Country, which was a drop of 0.5% in respect of the previous January. The ADR stood at 79.6 euros in Gipuzkoa, 76.9 euros in Bizkaia and 62.2 euros in Álava. By capital, values obtained for the ADR were: 88.3 euros in San Sebastián, 80.8 euros in Bilbao and 59.3 euros in Vitoria-Gasteiz.
The RevPar, or average revenue per available room in hotel establishments in the Basque Country in January 2025 was 36.7 euros, 0.5% higher than the same month of the previous year.
Note:
The response rate for the ETR for Hotels in January 2025 was 95.1%. Eustat would like to thank all establishments that participated in this survey for their effort.
Data browser for tourism in the Basque Country. Hotel establishments
For further information:
Eustat - Euskal Estatistika Erakundea/Basque Statistics Institute
C/ Donostia-San Sebastián, 1 01010 Vitoria-Gasteiz
Press Service: servicioprensa@eustat.eus Tel.: 945 01 75 62