Its purpose is to establish social relations within and around the company. By this we mean the use of social media to connect, converse and create online content with customers, suppliers or partners, or within the company. Using social media involves developing new forms of collaboration and administering of information within companies, as well as helping employees, customers and suppliers collaborate, innovate, as well as share and organise knowledge and experience.
The main types of social media include social networks (e.g. Facebook), blogs, content communities (e.g. YouTube), microblogs (e.g. Twitter) and wikis.