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Press release 27/07/2017


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E-commerce continued to grow in the Basque Country in 2016 in terms of sales figures

Almost 80% of electronic sales are between companies (B2B)

E-commerce in the Basque Country is continuing to grow considerably in terms of sales figures compared to the previous year; e-commerce sales by companies in the Basque Country registered an increase of 11.7% and of 10.1% in those relating to purchases made using the same system, according to data prepared by EUSTAT.

By province, Álava stood out for being the province where both electronic purchases and sales grew the most in 2016, by 15.8% and 15.3%, respectively. It was followed by Gipuzkoa, which obtained a 10.7% increase in purchases and a 10.3% increase in sales. As for Bizkaia, in terms of purchases it grew 7.9% and electronic sales were up 9.8%.


With regards to its weight in each of the provinces, there was an even distribution over all three in terms of electronic sales, though Bizkaia had the highest, with 35.6% of the Autonomous Community, whereas this year Álava had 32.9% and Gipuzkoa 31.5%. In purchases, however, Bizkaia accounted for 50.5% of the total in 2016, whereas Gipuzkoa represented 31.8%, and Álava kept 17.7% of the electronic purchases in the Basque Country overall.

Taking into account the size of the establishments, it is the establishments with 10 or more employees in which larger sums of money are traded in e-commerce, with 81.8% of sales and 66.6% of total purchases.

The percentage of companies that deal in e-commerce stood at 26.0% in 2016, 0.4 points less than the previous year, while the volume of business generated over the Internet or via other electronic systems such as email and electronic data interchange (EDI and other networks) rose to 15,341.0 million euros in terms of electronic sales and 11,581.3 million euros in terms of purchases.

Similarly, it is apparent that, even though the electronic sales figures greatly exceed those for purchases, the number of companies purchasing electronically, 24.0%, greatly exceeds those that sell using the same method, at 6.5%.


The number of companies carrying out e-commerce in the Basque Country is calculated to be around 42,900. In these, it is estimated that purchases made via this method are 33.3% of their total purchases and sales are 35.1% of their total sales.

These figures vary if company size is taken into account. Thus, amongst those with 10 or more employees, 29.7% carried out e-commerce, 0.3 percentage points less than the previous year. Also in this segment, the number of companies making electronic purchases was much higher, standing at 25.8%, whereas those making sales through the same channels were lower in number, 11.9%, having risen 0.5 percentage points each this year.

Over the last fifteen years the percentage of companies that engage in e-commerce has grown 23 percentage points, from 3% in 2001 to 26% in 2016. Progression does not differ greatly according to the size of establishments, but there is a difference between purchases and sales. Purchases have experienced a more rapid progression, while growth in sales has been higher in establishments with 10 or more employees. In those that make electronic sales, these sales now represent 42.1% of total sales in 2016.

With regards to the means by which electronic purchases were made, 48.8% were made by email, 30.4% by EDI and other networks and the remaining 20.8% using websites. On the other hand, 43.9% of e-sales were made by EDI and other networks, 28.6% by email and 27.5% using websites, applications (apps) or internet sales portals.


With regards to the type of client to which e-commerce sales were destined in 2016, a large majority, 78.9% of the total e-sales, were destined for other companies (so-called B2B trade), 20.1% were for private consumers (B2C) and the remaining 1.0% was spread over other destinations, such as Public Administrations (B2G).


For further information:

Eustat - Euskal Estatistika Erakundea / Instituto Vasco de Estadística C/ Donostia-San Sebastián, 1 01010 Vitoria-Gasteiz Press Service: servicioprensa@eustat.eus Tel: 945 01 75 62

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E-commerce continued to grow in the Basque Country in 2016 in terms of sales figures

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